Since the launch in Fall 2015 of InQuizitive, W. W. Norton’s adaptive quizzing tool and IMS App Challenge Award-Winner, has delivered over 50 million quiz questions to students in a highly interactive, game-like environment. Join Ph.D. psychologist Pepper Williams and John Kresse to hear how Norton combined findings from the science of learning and games with innovative application of LTI to create award-winning formative assessment that instructors are describing as “tricking” their students into learning.